MARKETPLACES 2010: THE LOCAL VERTICAL OPPORTUNITY

  Learn About Marketplaces 2010   Marketplaces is the BIA/Kelsey conference that focuses on the fast growing opportunities in local verticals. Since we introduced Marketplaces in 2007, new social and mobile applications and functionality have dramatically changed the end game in the space. It isn’t (only) about classifieds and coupons anymore. Indeed, in some ways,  …

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Sponsored Products vs. Sponsored Brands: Optimize Your Amazon Ad Strategy

In the bustling world of online marketing, we’re always on the lookout for strategies that put our products front and center. That’s where Amazon’s Sponsored Products and Sponsored Brands come into play. They’re the power players in driving visibility and sales for some of the world’s largest Amazon Sellers. Let’s dive into the ins and …

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How to Earn Affiliate Commissions from Amazon

Affiliate marketing has taken the digital world by storm, and Amazon’s Affiliate Program is a goldmine we’re all eager to explore. It’s a win-win: you promote products, and Amazon rewards you for the sales made through your unique link. We’re diving into the nitty-gritty of Amazon affiliate marketing, showing you how to get started, maximize …

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Boost Sales with Amazon A+ Content: Best Practices & Success Stories

Unlocking the full potential of Amazon listings is crucial for sellers aiming to stand out in a crowded marketplace. Amazon’s A+ Content feature offers a powerful tool to enhance product descriptions with rich media, but it’s not just about adding flair—it’s about driving conversions. In this article, they’ll dive into the essentials of Amazon A+ …

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BIA’s The Kelsey Group Forecasts U.S. Mobile Local Search Advertising Revenues to Reach $1.3B in 2013

Feb. 24, 2009 FOR IMMEDIATE RELEASE First major report from Kelsey’s new Mobile Local Media practice outlines the scope of the mobile local market opportunity and presents the firm’s five-year outlook.PRINCETON, N.J. (Feb. 24, 2009) – U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008, representing a …

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MICHAEL BOLAND

Senior Analyst and Program Director, Mobile Local Media Michael Boland is the program director for BIA/Kelsey’s Mobile Local Media practice. Since joining the company in 2005, Mike has been instrumental in covering the local online space for our Interactive Local Media practice. His expertise and curiosity about new mobile, social, and video technologies and business …

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Penetration of Online Media Surpasses Traditional Media for First Time Among Small-Business Advertisers, According to BIA’s The Kelsey Group

BIA/Kelsey to present latest findings from Local Commerce Monitor study at the upcoming Directional Media Strategies 2009 conference, Sept. 22-24 in Orlando CHANTILLY, Va. (August 20, 2009) – For the first time, the penetration of digital/online media has exceeded that of traditional media among small and medium-sized business advertisers, according to The Kelsey Group (www.kelseygroup.com), a division …

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