BIA and The Kelsey Group Forecast U.S. Local Ad Market to Contract Through 2013, Despite Gains in Digital Segments

U.S. Local Media Annual Forecast indicates current economic conditions may accelerate the shift from traditional to digital platforms. . CHANTILLY, Va. (Feb. 26, 2009) – Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (www.bia.com) and its Kelsey Group (www.kelseygroup.com) …

BIA and The Kelsey Group Forecast U.S. Local Ad Market to Contract Through 2013, Despite Gains in Digital Segments Read More »

SuperMedia Debuts Relevancy-Based Search

Charles Laughlin 19 March 2010 Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you’ll notice that search results are presented differently from before. Now, Switchboard’s top results based on relevancy are plotted on a map (this might look familiar), with the remaining results pushed further down the page. This …

SuperMedia Debuts Relevancy-Based Search Read More »

NAA 2009: Google CEO Eric Schmidt on Local and Future of Information

By: Peter Krasilovsky 7 April 2009 Google CEO Eric Schmidt addressed newspaper publishers this morning at the NAA Annual Convention in San Diego, giving a high-level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play in it. (While I attended the event, the talk was streamed online here.) Schmidt noted …

NAA 2009: Google CEO Eric Schmidt on Local and Future of Information Read More »

MARKETPLACES 2009

Formerly Drilling Down on Local  Marketplaces 2009 is the one and only conference for companies looking beyond today’s local ad mix of Yellow Pages, search, classifieds, coupons and direct marketing. Marketplaces 2009 leads the way in local interactive marketing as all the key players converge to network and learn from the leaders how to leverage the …

MARKETPLACES 2009 Read More »

EADP: Social Media Is ‘Tweet’

By: Michael Taylor 13 May 2011 Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media’s latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of tweets on people hungry for sandwiches or wishing for a particular type …

EADP: Social Media Is ‘Tweet’ Read More »

SPEAKERS

(As of 3/12/2009) Rich Abronson, VP and Cofounder, GumiyoPeter Adams, President, MatchpointDave Alberga, CEO, The Active NetworkFrank Bell,  Principal, IT StrategistsMatthew Berk, Executive VP, Product Engineering, MarchexJeff Berman, President, Sales and Marketing, MySpaceRob Curley, President and Executive Editor, Greenspun InteractivePaul Dawalibi, Principal, CSL Ventures President, Praized MediaCraig Donato, CEO, OodleScott Dunlap, CEO, NearbyNowEmad Fanous, Cofounder, YellowBotLarry Fitzgibbon, Executive VP, Demand MediaNick Gee, Director, Product Management, mobilePeopleLee Gientke, Director of …

SPEAKERS Read More »

9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey

Latest wave of BIA/Kelsey’s Local Commerce Monitor study reveals 32 percent of small-business advertisers plan to include social media in their marketing mix in the next 12 months CHANTILLY, Va. (October 21, 2009) – According to the latest wave of BIA/Kelsey’s Local Commerce Monitor study, 9 percent of small and medium-sized businesses currently use Twitter to market …

9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey Read More »