Hot ‘Local’ Online Ad Sector to Draw Senior Execs to Silicon Valley for The Kelsey Group’s Annual Local Search Conference

February 1, 2007

Drilling Down on Local ’07 will feature more than 50 speakers, including keynotes by Yahoo!’s Hilary Schneider, Nokia’s Ralph Kunz, IAC’s Peter Horan, Spot Runner’s Nick Grouf and Intuit’s Steven Aldrich.

Princeton, NJ (February 1, 2007) — According to The Kelsey Group’s 2006 forecast, global local search revenues will grow from $3.4 billion in 2005 to $13 billion in 2010. “Local” is the Internet’s new frontier, and one in which investors and local media—including search engines, Yellow Pages, newspapers, television and radio—are keenly engaged. In this environment, The Kelsey Group anticipates record attendance when the local search and online commerce community convenes March 19-21 at the Santa Clara Marriott, Santa Clara, California, for “Drilling Down on Local ’07: The Annual Silicon Valley Summit.”

“Drilling Down has become a rite of spring for local online execs, attracting the industry’s most influential and creative companies to Silicon Valley, the ‘cradle of local search,’ ” said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group. “This year’s program is focused on the fundamentals that will sustain this marketplace: technology, sales and usage.”

The agenda will feature more than 50 speakers representing every segment of the industry, including keynote addresses by Steven Aldrich, General Manager, Intuit, Inc.; Nick Grouf, Founder, Chairman and CEO, Spot Runner, Inc.; Peter Horan, CEO, IAC Media & Advertising, IAC; Ralph Kunz, Vice President, Multimedia, Nokia; and Hilary Schneider, Senior Vice President of Marketplaces, Yahoo!

Drilling Down on Local ’07 is The Kelsey Group’s 12th conference since 1997 devoted to local search and online commerce and interactive local media. This year’s program, developed by Kelsey Group Associate and Drilling Down Conference Program Director Peter Krasilovsky, will cover a range of topics, from local search, Internet Yellow Pages and vertical directories, to IPTV, VoIP and wireless platforms. In addition, Kelsey Group analysts will present data and analysis from their latest local search forecast. Session highlights include:

· Sales: Reaching Local Users
· Tech: Smart Solutions for Local Media
· Local Selling Local
 Video Injection Into Local
· Can Hyper-Local Work?
· Focus on the Vertical Revolution

Conference sponsors include Acxiom, AgendiZe, Amdocs, Call Genie, eStara,, Marchex and TrueLocal. Association Partners include Association of Directory Marketing (ADM), Association of Directory Publishers (ADP), International Classified Media Association (ICMA), MetroSIG, Search Engine Marketing Professional Organization (SEMPO), Wireless Communications Alliance (WCA) and Yellow Pages Association (YPA). For more information about the conference, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10 or visit

About The Kelsey Group
The Kelsey Group is the leading provider of research, data and strategic analysis on directories, small-business advertising and online local media. Founded in 1986, the company has built a reputation as the premier analyst firm covering the directory publishing community and the emerging local search marketplace, providing advisory services (The Kelsey Report® and Interactive Local Media), publishing (Global Yellow Pages™ and Local Media Journal™), consulting (more than 300 individual assignments) and conferences (65 events).

For more information contact:

Eileen Pacheco
(781) 556-1026

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