Mobile Market View is our tracking study of mobile user behavior conducted with research partner ConStat, Inc.
Mobile Market View was developed to generate broad, rich foundational research that will offer the marketplace a better understanding of how mobile usage is evolving. The study will be repeated on a regular basis in order to provide consistent data for tracking and interpretation of consumer usage patterns, attitudes, interest in specific features, and receptiveness to new business models across mobile devices and platforms.
The first wave of the study was conducted in September 2007 via an online 30-question survey of 500 U.S. mobile phone users aged 18 and older.
Importance of Capabilities for Future Mobile Phone Purchase