December 9-11, 2009
Hyatt Regency Century Plaza
Los Angeles, California
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ABOUT ILM:09
ILM:09 is BIA/Kelsey’s annual conference devoted to digital media with a local focus. This event provides a 360-degree view of the local marketplace, covering a range of important topics, including local search, Internet Yellow Pages, vertical directories, Internet video, online classifieds, social media and mobile search.
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WEBINARS
Defining the Local Media Landscape for 2010
[NOW AVAILABLE ON-DEMAND]
The Communications Revolution: E-Mail, Reputation
and Presence Management
[NOW AVAILABLE ON-DEMAND]
The Business View of E-Mail, Reputation
and Presence Management
[NOW AVAILABLE ON-DEMAND]
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WHO ATTENDS
Global audience of C-level executives, SVPs/EVPs/VPs, Directors
Executives responsible for corporate management, marketing, product development, business development, sales
Local search companies, agencies, media companies, search engines, suppliers
Sector-focused investors and financial analysts
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CONNECT
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AGENDA
Day 1 |
Day 2 |
Day 3
Wednesday, Dec. 9,
2009
9:00 am - 10:00 am
Special Session Exclusively for Clients of BIA/Kelsey Advisory Services
BIA/Kelsey analysts preview their latest strategic insights.
10:15 am - 12:00 pm
Pre-Conference: Two Bonus Sessions
Open to All ILM:09 Registered Attendees
SESSION 1: Local Search Marketing: Getting On the Map
SEO and SEM continue to increase in importance as more users turn to search engines as a front door to online experiences. Local is no exception: Google’s famed 10-pack (now the “7-pack”) continues to create challenges for local media sites, verticals and IYPs hoping to capture top search rankings. What are the most successful strategies for gaining favorability from Google? How can you use the content on your site in addition to emerging media like online video and social networking? A panel of experts will offer prescriptive advice.
Panos Bethanis, CEO, DirectoryM
Jeff Ferguson, Senior Director, Online Marketing, Local.com
Sivan Metzger, General Manager, Kenshoo Local
SESSION 2: Local SEO Tools, Tricks and Strategies
Based on the art and science that is SEO, what are you doing right and wrong? A panel of SEO experts and consultants will talk through some of the biggest issues facing advertisers and publishers. This will include a site clinic for prescriptive strategies for improved search engine rankings. There will be real takeaways and actionable items for any online publisher or media site that is striving for better search engine visibility and site performance.
Scott Knowles,
Principal Business Planning Mgr., AOL
Hanan Lifshitz,
Co-Founder and CEO AmIVisible.org
David Mihm,
Local Search Expert, David Mihm, Inc.
Andrew Shotland,
Local SEO Expert, Local SEO Guide
12:00 pm - 1:15 pm Nibble and Network - Exhibits Open
(Sponsored by Media
Traks)
CONFERENCE BEGINS
1:15 pm - 2:00 pm
BIA/Kelsey’s Local Revenue Forecast and State of Interactive Local Media
2009
BIA/Kelsey analysts will present our report card (and crystal
ball) on local revenues and the current status of interactive local
media, delving deeply into our latest research on local search, mobile
and online media.
2:00 pm - 2:30 pm
Local: Show Me the Money
The investment climate for interactive local media is core to the
industry’s rapid development. Learn what’s really happening with “money”
from the local industry’s top financial experts.
Warren Lee, Venture Partner, Canaan Partners
Patricia Nakache, General Partner, Trinity Ventures
Michael Yang, Venture Partner, Comcast Interactive Capital
2:30 pm - 3:15 pm
Keynote Address
Brian Buchwald,
Executive VP, Local Integrated Media and NBC Everywhere, NBC Universal
NBC Universal is determined to take its powerful owned and operated
stations around the U.S. and make them city-wide media that extend well
beyond the reach of a TV station. Buchwald is in charge of “Locals Only”
and will share deep insights into the company’s thinking and the future
of Web-infused TV.
3:15 pm - 3:45 pm
Refreshment Break
(Sponsored
by 3L Media)
3:45 pm - 4:30 pm
Localizing the Portal
Given search’s impact on local, is it time for a totally fresh approach
to driving traffic from the big portals? Industry leaders Scott Moore
and Cyrus Krohn have been recruited by Microsoft to spearhead new
approaches for MSN with local. They’ll share their deep insights and
issues.
Cyrus Krohn, Director of Local Programming, MSN Local, Microsoft
Scott Moore, Partner and Regional Executive Producer, MSN, Microsoft
4:30 pm - 5:15 pm
Local Social: Better Engagement Than Search?
Social media gets our time, but can it translate into effective leads
for local businesses? Is it a better entry point than search? Or is it
basically complementary? Leading practitioners of “local social” will
discuss the issues, and provide real insight into how to make social
really work.
Anamitra Banerji, Sr. Product Manager, Twitter
Greg Isaacs, Executive Director, AT&T Interactive
Tim Kendall,
Director, Monetization, Facebook
Kara Nortman, Senior VP of Publishing, Citysearch
5:30 pm - 7:30 pm
Networking
Reception in the Exhibit Hall
(Sponsored
by AT&T Interactive)
Day 1 |
Day 2 |
Day 3
To register by phone, call (609)
921-7200 x10.
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