About The Kelsey Group
Founded in 1986, The Kelsey Group has spent nearly four decades at the forefront of local media, advertising, and commerce. What began as a leading research and advisory firm for Yellow Pages, directories, and local media has evolved into a modern growth partner for local businesses.
Who We Are
Today, The Kelsey Group is run by Erik Rivera and focused on one clear mission: helping local service providers grow by connecting them with customers at the exact moment they are searching for solutions.
Erik Rivera
Managing Partner
How We've Evolved
Over the past 40 years, The Kelsey Group has continuously modernized to meet the changing needs of local markets. As consumer behavior shifted from print to digital, and from directories to search-driven discovery, we transitioned from industry analysis to hands-on growth execution — while retaining our core strength in insight, strategy, and data.
What We Do
We help small and mid-sized businesses win locally by combining local search visibility, localized public relations, and data-driven growth strategies.
Local Search & Digital Real Estate
We build, optimize, and grow local digital real estate so businesses show up where it matters most — in local search results. By capturing high-intent demand, we help service providers consistently acquire more customers through organic and local discovery channels.
Localized Public Relations
We design and execute localized PR campaigns that strengthen credibility, visibility, and trust within specific markets. By aligning messaging with community relevance, we help businesses stand out as the preferred local choice.
Data-Driven Growth for SMBs
Our strategies are guided by data, insights, and performance signals. We use analytics to identify opportunities, target the right audiences, and scale what works — driving measurable, sustainable growth for SMBs.
We bring the customers.
Our partners deliver the service.
By focusing on demand generation, visibility, and growth infrastructure, The Kelsey Group enables local service providers to do what they do best — serve their customers — while we power the systems that bring those customers through the door.
Partnership-Driven Growth
We believe in a simple but powerful model: you focus on delivering exceptional service to your customers, and we focus on making sure those customers find you.
- Demand generation that drives real customers
- Visibility systems that scale with your business
- Growth infrastructure built for long-term success
Our Commitment
With a foundation built on decades of industry knowledge and a forward-looking approach to local growth, The Kelsey Group remains committed to helping local businesses thrive in an increasingly competitive, search-driven world.
Industry Experience
Frequently Asked Questions About Kelsey Group
Common questions about our local SEO agency and how we help businesses grow.