Case Study
How Dumpsters.Miami Dominates Rentals
Learn how Kelsey Group helped a dumpster rental company achieve 380% growth and become the most visible waste management provider in Miami-Dade County.
Results at a Glance
380%
More Rentals
#1
"Dumpster Rental Miami"
4.9
Google Rating
150+
5-Star Reviews
The Challenge
Dumpsters.Miami was a small roll-off container business struggling to compete with national waste management companies with massive marketing budgets.
- Competing against Waste Management and national chains
- No visibility for "dumpster rental near me" searches
- Underutilized fleet sitting idle most days
Our Strategy
Container Size Pages
Created dedicated pages for each dumpster size (10, 15, 20, 30, 40 yard) targeting specific search queries.
Use Case Targeting
Built pages for construction debris, home renovations, roofing projects, estate cleanouts, and commercial waste.
Contractor Partnership Content
Created resources for contractors, builders, and property managers that established authority and generated referrals.
The Results
- #1 ranking for "dumpster rental Miami", "roll-off container Miami", and 25+ keywords
- 380% increase in dumpster rentals within 10 months
- 150+ five-star reviews from happy customers
- Expanded fleet from 15 to 45 containers
"We went from having containers sitting idle to running at 95% capacity. Kelsey Group's SEO strategy completely transformed our business."
— Owner, Dumpsters.Miami