How SolarAlliance.org Dominates Solar SEO
Learn how Kelsey Group helped a solar energy company achieve national visibility, generating 450% more qualified leads and establishing thought leadership in the renewable energy space.
Results at a Glance
More Leads
National Solar Terms
Monthly Visitors
Pipeline Generated
The Challenge
SolarAlliance.org wanted to establish themselves as a national authority in solar energy while generating qualified leads for their installer network across 15 states.
- Competing against heavily-funded solar giants like SunRun and Tesla
- Complex buyer journey with 6+ month sales cycle
- Need to rank in multiple states simultaneously
Our Strategy
Educational Content Hub
Created comprehensive guides on solar costs, incentives, installation process, and ROI calculations that established thought leadership.
State-by-State Landing Pages
Built location-specific pages for each state with local incentives, utility information, and installer networks.
Solar Calculator Tools
Developed interactive tools for calculating savings, system size, and payback period that generated thousands of leads.
The Results
- Top 3 rankings for "solar panels cost", "solar installation", and 100+ high-value keywords
- 450% increase in qualified solar leads
- 890,000 monthly visitors making them a top solar resource
- $8.2M in pipeline generated for installer partners
"Kelsey Group transformed us from an unknown player to a national authority in solar. Our organic traffic now rivals companies with 10x our marketing budget."
— CEO, SolarAlliance.org