Case Study

    How StumpGrinder.Miami Became #1

    Learn how Kelsey Group helped a tree service company rise from obscurity to become the most visible stump grinding and tree removal service in Miami-Dade County.

    Visit stumpgrinder.miami
    Miami, Florida
    Client since 2024

    Results at a Glance

    310%

    More Jobs Booked

    #1

    "Stump Removal Miami"

    4.9

    Google Rating

    95+

    5-Star Reviews

    The Challenge

    StumpGrinder.Miami was a small family-owned tree service struggling to compete with larger, established companies that dominated Google searches.

    • Not appearing in any "tree removal near me" searches
    • Minimal online presence with only 8 reviews
    • Relying on word-of-mouth and expensive lead services

    Our Strategy

    Service-Specific GBP Optimization

    Optimized for all tree services: stump grinding, tree removal, trimming, emergency storm cleanup, and land clearing.

    Before/After Photo Strategy

    Created a visual portfolio of completed jobs showing dramatic transformations that built trust and showcased quality work.

    Neighborhood Targeting

    Built location pages for Miami neighborhoods with mature trees: Coral Gables, Coconut Grove, Pinecrest, and Key Biscayne.

    The Results

    • #1 ranking for "stump grinding Miami", "tree removal Miami", and 20+ keywords
    • 310% increase in booked jobs within 6 months
    • 95+ five-star reviews from satisfied customers
    • Added 2 crews and purchased new equipment to meet demand
    "We went from struggling to find work to having a 2-week waitlist. Kelsey Group's SEO changed everything for our family business."

    — Owner, StumpGrinder.Miami

    Frequently Asked Questions

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