How Plumbers.Miami Achieved #1 Rankings
A comprehensive look at how Kelsey Group helped a Miami plumbing company dominate local search results, increase emergency calls by 340%, and become the go-to plumber in one of Florida's most competitive markets.
Results at a Glance
Increase in Leads
Map Pack Ranking
Google Rating
5-Star Reviews
The Challenge
When Plumbers.Miami first came to us, they were struggling to compete in one of Florida's most saturated plumbing markets. Despite having experienced technicians and excellent service, they were invisible online.
- Not appearing in Google Maps for any "plumber near me" searches
- Inconsistent business information across 40+ directories
- Only 12 Google reviews with a 3.8 rating
- Relying entirely on expensive pay-per-lead services
Our Strategy
We developed a comprehensive local SEO strategy specifically tailored for the Miami plumbing market, focusing on quick wins while building long-term authority.
1Google Business Profile Overhaul
Complete optimization of their GBP including keyword-rich description, proper category selection, service area configuration, and weekly Google Posts. We also added professional photos of their team and completed jobs.
2Citation Cleanup & Building
We audited and corrected NAP inconsistencies across 85+ directories, then built new citations on plumbing-specific and Miami-focused directories to establish local authority.
3Review Generation System
Implemented automated SMS and email review requests after every completed job. This generated 180+ new 5-star reviews in 8 months, dramatically improving their reputation and rankings.
4Local Content Strategy
Created location-specific service pages targeting Miami neighborhoods (Brickell, Wynwood, Coral Gables, etc.) and emergency plumbing keywords that drive high-intent traffic.
The Results
Within 6 months, Plumbers.Miami transformed from an invisible local business to the dominant plumbing company in Miami's Google Maps results.
- #1 ranking in Google Maps for "plumber Miami", "emergency plumber Miami", and 25+ other high-value keywords
- 340% increase in monthly leads from Google (organic calls, direction requests, website clicks)
- 4.9-star rating with 180+ reviews (up from 3.8 stars and 12 reviews)
- Eliminated pay-per-lead dependency – now generating their own leads at a fraction of the cost
- Expanded team from 3 to 8 technicians to handle increased demand
"Kelsey Group completely transformed our business. We went from begging for leads to turning down jobs because we're so busy. Best investment we've ever made."
— Owner, Plumbers.Miami