How Roofer.Miami Became #1 in Roofing
Discover how Kelsey Group helped a roofing company become the most visible roofer in South Florida, generating 360% more leads and establishing market dominance.
Results at a Glance
More Leads
"Roofer Miami"
Google Rating
Monthly Leads
The Challenge
South Florida's roofing market is fiercely competitive, especially after hurricane season when every homeowner needs roof repairs. Roofer.Miami needed to stand out year-round.
- Competing against 500+ roofing contractors in Miami-Dade
- Seasonal business with revenue gaps between storms
- Paying $150+ per lead through home service platforms
Our Strategy
Service-Specific Optimization
Created targeted pages for roof repair, replacement, tile roofing, flat roofs, metal roofing, and storm damage repairs.
Hurricane Season Content
Built evergreen storm preparation content that ranks year-round and captures urgent searches during hurricane season.
Insurance Claim Support Pages
Created resources about filing insurance claims for roof damage, positioning Roofer.Miami as the knowledgeable choice.
The Results
- #1 ranking for "roofer Miami", "roof repair Miami", and 35+ roofing keywords
- 360% increase in monthly roofing leads
- Cost per lead dropped from $150 to under $20
- Grew from 2 to 6 crews to handle increased demand
"We used to panic during slow seasons. Now we're booked solid year-round. Kelsey Group's SEO gave us the consistent lead flow we always wanted."
— Owner, Roofer.Miami